1:1 Design Process
We walk through the process step by step with you. No Guess work.
Tailored Sourcing
We believe no stone or ring is one size fits all. We listen to your wants & source accordingly.
Crafted By Hand
Master jewelers make every piece by hand in New York City.

At Whim we work with all types of stones—natural and lab-grown diamonds, as well as a wide range of gemstones, in every shape and size. Our goal is to source a stone that reflects your preferences and feels right for you, which is why many of our pieces are made custom.
We value transparency. Which is why we hold our jewelers and suppliers to high standards. Every diamond we use—natural or lab-grown—is certified, and all of our stones are sourced in line with the Kimberley Process.